How to price custom map products
Custom maps are gifts, so price them like gifts — not like a sheet of plywood. Here is a straightforward way to set prices that protect your margin.
1. Cover your hard costs first
Add up material, finishing, packaging and machine time per piece. This is your floor — never price below it.
2. Add the value of personalisation
A generic plaque and a map of the customer's home town cost the same to make, but the second is worth far more. Charge for the meaning, not just the minutes.
3. Build tiers by size and style
Offer small/medium/large and simple/premium styles. 3D layered and love-story maps justify higher prices than a flat cut-out; lake depth maps are a premium niche.
4. Remove design time from the equation
If you design every order by hand, your effective hourly rate collapses. Letting customers design on your store (and receiving the finished file) keeps your time on cutting, not drafting — see the store workflow.
5. Test and adjust
Start slightly higher than feels comfortable; personalised buyers are less price-sensitive than bargain hunters. Watch conversion and adjust by tier.
More: how to sell laser-cut maps online and best laser products to sell in 2026.
Frequently asked questions
Everything makers and stores ask before their first laser-ready map.
How much should I charge for a custom map?
Cover materials, finishing and machine time, then add the value of personalisation and tier by size and style. Personalised maps support gift pricing well above material cost.
How do I keep margins as I grow?
Remove per-order design time by letting customers design on your store, and use a flat-price tool with 0% commission so fees do not scale with sales.
Turn your next location into a laser-ready product.
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